I’ll concept, execute, and still crack you up at the water cooler.

Cool guy in wild outfit striding down the street and swinging his manual typewriter in its case with the message "poetry still matters" scrawled on the side. He possesses a knowing grin, one that says he's content with the world and his place in it.

I created internet juggernaut GoDaddy’s modern voice. Yep, that was me.

As director of GoDaddy’s brand writing I spearheaded said efforts around the company’s 2019-2020 rebranding. On our way to radically changing the perception of GoDaddy in the marketplace we also captured the Indigo Design Awards Gold in Branding 2020. The artifacts from that ambitious project include an official GoDaddy brand writing style guide, playbooks for every marketing channel, you name it.

Style Guides + Playbooks + Guidelines

Teaching folks to fish.

Video + Podcasting

Moving pictures and
moving conversations.

Brand + Campaigns + Events

Delivering all the feels.

UX Writing +
Content Design

Empowering users at every turn.

Email + Blog

Converting prospects and informing readers.

Humor + Creative

Make ‘em laugh.
Tell ‘em a story.

*I wrote this line for a freelance job a decade ago. I recently lunched with the guy I wrote it for. He told me it’s his favorite ever copywriting line, that he drops it in conversation whenever he can. I like that he likes it so much that I’m reviving it here.